Partners

Nestlé Waters is a global leader in the bottled water category and one of the key divisions of the Nestlé Group, the world’s largest food company. Established in 1992, the division specializes in the production and distribution of mineral and spring water, available in over 130 countries. Its portfolio includes internationally recognized brands such as Perrier, S.Pellegrino, Acqua Panna, Nestlé Pure Life, as well as several local brands, including Buxton and Vittel.

Nestlé Waters sells more than 25 billion liters of water annually, with its products manufactured at over 90 factories worldwide that meet the strictest quality and safety standards. The company’s brands hold leading positions in the premium, mineral, and functional water segments, with S.Pellegrino and Perrier being among the best-selling sparkling mineral water brands globally.

The company is actively investing in sustainable development and environmental initiatives. By 2025, Nestlé Waters has committed to making all of its packaging 100% recyclable or reusable. Currently, a significant portion of bottles is made from recycled PET plastic (rPET), and the company’s facilities are transitioning to renewable energy sources. Nestlé Waters’ products meet rigorous international standards and are certified to ISO 22000, FSSC 22000, and HACCP standards, ensuring their high quality and safety.

Diageo is one of the largest global producers of premium alcoholic beverages, with its brands available in more than 180 countries. Founded in 1997 from the merger of Grand Metropolitan and Guinness, the company is headquartered in London and is listed on the FTSE 100. Diageo’s portfolio includes over 200 brands, including global industry icons such as Johnnie Walker, Guinness, Smirnoff, Baileys, Tanqueray, Don Julio, Captain Morgan, Ciroc, and more.

Diageo’s annual revenue exceeds £17 billion, and its products hold leading positions in nearly all key alcohol categories, from whisky and rum to beer and tequila. The company produces more than 8 billion bottles a year, collaborates with thousands of distributors worldwide, and serves millions of consumers daily.

The company is actively investing in innovation, sustainable development, and digitalization. Diageo adheres to an ambitious ESG strategy and aims to achieve a net-zero carbon footprint by 2030. Already, the company uses 100% renewable electricity at its European facilities, reduces plastic packaging, and implements closed-loop water purification systems. Diageo’s brands regularly receive prestigious awards at international competitions, including the San Francisco World Spirits Competition, International Wine & Spirit Competition, and World Beer Awards. Johnnie Walker whisky is the world’s best-selling Scotch whisky, and Guinness is a symbol of quality in the stout category.

Weihenstephan is the oldest continuously operating brewery in the world and an official symbol of German brewing tradition and quality. Founded in 1040 in the Bavarian town of Freising, on the grounds of a Benedictine monastery, Weihenstephan has been brewing beer for nearly 1,000 years, remaining a flagship of Bavarian brewing and one of the most respected producers globally.

Today, Weihenstephan is a state-owned Bavarian brewery (Bayerische Staatsbrauerei Weihenstephan), owned by the government of Bavaria, and works closely with the Technical University of Munich. This makes it not only a brewery with a unique heritage but also an innovative scientific center. The brewery continues to serve as a training base for future brewers from around the world and a leader in implementing technological solutions that combine tradition and scientific approaches.

Weihenstephan’s products are exported to more than 50 countries, and the brand consistently receives top awards at international competitions, including the World Beer Cup, European Beer Star, World Beer Awards, Monde Selection, Australian International Beer Awards, and International Brewing Awards.

Weihenstephan is beer backed by nearly a millennium of knowledge, German precision, and global recognition. Its production is certified according to international quality standards, and each beer is aged not only physically but also philosophically — in the spirit of time, history, and science.

Red Bull is the global leader in the energy drink category and a brand that has created a whole culture around energy, sports, and ambition. Founded in 1984 in Austria, the company now sells its products in over 175 countries, with 12.1 billion cans sold in 2023. Red Bull’s revenue exceeded €11.6 billion, and the company employs over 15,000 people worldwide.

Production facilities are located in Austria and Switzerland, from where more than 60% of the products are shipped through a centralized logistics hub. This ensures high supply efficiency and consistent quality across all markets. Red Bull actively implements environmental standards: all cans are 100% recyclable, “green” energy is used, and the carbon footprint of logistics is continuously reduced.

Red Bull is not only a product but also a powerful media brand. It owns teams in Formula 1 (Red Bull Racing), football clubs (RB Leipzig, Red Bull Salzburg), produces extreme events, esports, and multimedia content. The brand has won prestigious awards such as Cannes Lions, Effie, and Red Dot, and is among the most recognizable in the world.

Pago is one of the leading European brands of premium fruit juices, originating from Austria. The company’s history dates back to 1888 when brothers Franz and Jakob Pagger founded a natural juice production enterprise. The brand name derives from the founders’ surname (PAgers) and the Latin word “gourmet,” symbolizing taste and quality. Today, Pago is part of the Eckes-Granini Group, one of the largest producers of fruit beverages in Europe.

Pago products are available in over 30 countries and are produced according to strict European standards at a factory in Klagenfurt, Austria. The product range includes more than 15 unique flavors, from classic apple and orange to exotic pineapple, tomato, and cherry. The juices are available in convenient glass and PET formats.

Pago uses only natural ingredients, with no preservatives or artificial flavors, preserving the true taste of the fruit. All beverages are made from high-quality raw materials grown on trusted plantations and undergo strict quality control at every stage of production.

The brand has gained widespread recognition for its vibrant packaging, premium positioning, and high gastronomic value. Pago is actively featured in the finest hotels, cafes, and restaurants across Europe and is popular among consumers who value taste and naturalness.

Perviy Pivzavod (First Brewery) is one of the largest and oldest beer producers in Kazakhstan, combining rich heritage, modern technologies, and high-quality standards. The history of the brewery dates back to 1858, when the first guild merchant Vasily Kuznetsov founded the first brewery in Verny (now Almaty). This was the first official beer production in the Semirechye region, which laid the foundation for the development of the brewing culture in the area.

The modern phase of the brewery’s development began in 2003 when a high-tech production facility was established on the basis of the historic enterprise under the “Perviy Pivzavod” brand. Today, the company produces products under the brands Yichang, 5 Okean, Kit, Zhigulevskoe, and also engages in contract manufacturing for international partners. The brewery produces more than 90 million liters of beer annually and is one of the leaders in the national market.

The brewery is equipped with modern German and Czech equipment, and the production processes meet international quality and safety standards, including ISO 22000, HACCP, and ISO 9001. Only natural ingredients are used in production: selected malt, hops, spring water, and unique yeast strains. All beer varieties are brewed according to traditional bottom-fermentation and top-fermentation technologies, which ensure a rich taste and stable quality.

Perviy Pivzavod actively participates in industry exhibitions and competitions, where its products have repeatedly been awarded for taste, packaging, and innovation. Collaborating with Perviy Pivzavod Almaty provides access to a product with a rich history, a recognizable brand, a high level of localization, and stable quality, backed by decades of operation and the trust of millions of consumers.

Budweiser Budvar is a national brewery of the Czech Republic with over 700 years of brewing history in the city of České Budějovice. Founded in 1895 as a state-owned enterprise, Budweiser Budvar remains a 100% state-owned brewery, which allows it to preserve traditions, independence, and quality control. It is one of the most recognizable Czech brands in the world and a symbol of authentic Czech lager beer.

Today, the brewery exports its products to more than 80 countries, including Germany, the United Kingdom, the USA, Japan, and Kazakhstan. The annual production volume of Budweiser Budvar exceeds 1.8 million hectoliters. The flagship product of the brand remains the original Budweiser Original — a pale lager brewed according to a traditional recipe using only Saaz hops, Czech barley malt, and artesian water from its own source, aged in lager tanks for at least 90 days.

Budweiser Budvar is known for its principled stance on quality and origin. The brewery does not open subsidiary operations abroad, and all beer is produced exclusively in the Czech Republic under strict control. As a result, Budvar remains one of the few truly authentic lager beers in the world. The brand has received numerous international awards, including World Beer Awards, Monde Selection, International Brewing Awards, and European Beer Star. Budweiser Budvar has also been recognized for its contribution to preserving the cultural heritage of the Czech Republic and is listed as a national treasure.

Borjomi is a legendary natural mineral water with over 130 years of history, one of the most recognizable and respected brands in the mineral water category in Eastern Europe, the CIS, and on the international market. The Borjomi spring is located in the Borjomi Gorge in Georgia, an ecologically clean region with unique volcanic geology. The water rises from a depth of about 1,500 meters under its own pressure, enriching itself with more than 60 minerals and trace elements.

The brand was founded in 1890 and has since become a symbol of high quality, health, and authenticity. Today, Borjomi is exported to over 40 countries, including Germany, Israel, the UAE, South Korea, and the Baltic states.

Borjomi has received a number of prestigious international awards, including the Superior Taste Award (iTQi, Belgium), World Beverage Innovation Awards, Monde Selection, and Global Water Awards, confirming its consistently high quality and unique taste. The water is recommended for consumption due to its natural composition, which positively influences digestion and the overall mineral balance of the body.

Borjomi production is certified according to international standards ISO 22000, FSSC 22000, and HACCP. Quality control is carried out at every stage—from the source to bottling. The company actively invests in sustainable development: it uses 100% recyclable packaging, reduces its carbon footprint, and implements programs to protect the environment and preserve the ecosystem of the Borjomi National Park.

Today, Borjomi is not just mineral water, but a strong cultural and gastronomic brand, represented in the best restaurants, hotels, and premium chains.

The brand was founded in the early 2000s in Hamburg, Germany, by a team of international experts in tea, design, and gastronomy. Their goal was simple yet ambitious: to rethink tea culture, making it modern, convenient, and inspiring for restaurants, hotels, and cafés worldwide.

The founders of Althaus combined the German approach to quality with Eastern tea traditions and contemporary packaging design. Their inspiration came from legendary Chinese and Japanese tea ceremonies, the rich aromas of Indian plantations, and European serving culture.

For every blend, Althaus tea masters carefully select the finest raw materials from plantations in India, China, Sri Lanka, Japan, Africa, and South America. Over the years, the brand has built strong partnerships with farmers and plantations to ensure consistently high quality and an environmentally conscious approach. The result is refined blends where taste, aroma, and aesthetics are perfectly balanced.

📍 Why choose Althaus?
✅ More than 80 varieties of black, green, white tea, oolongs, and herbal blends;
✅ Three serving formats — loose leaf tea, stylish pyramids, and sachets — suitable for any venue and audience;
✅ Perfect for HoReCa — premium quality and style that guests truly appreciate;
✅ Thoughtfully designed accessories and packaging that make tea serving both aesthetic and convenient.

Today, Althaus is present in more than 40 countries, enhancing breakfasts in five-star hotels, business lunches in trendy cafés, and dinners in fine restaurants.
The brand has become a symbol of sophistication and guest care: with Althaus, you don’t just serve tea — you create a memorable experience.

About the Brand
Niktea is a young and ambitious brand, founded in 2015 by an international team of tea experts.
The brand’s name refers to Nike, the Greek goddess of victory — a symbol of lightness, harmony, and the pursuit of excellence.
This philosophy is reflected in the brand’s mission: to help people slow down, enjoy the moment, and find inspiration in every cup of tea.
Since its launch, Niktea has earned the trust of customers in Russia, Europe, and the CIS, becoming a popular choice both for home and the HoReCa segment — restaurants, cafés, and hotels.
The brand was created for those who value aesthetics, natural ingredients, and harmonious flavors.

Production
Niktea teas are produced at the brand’s own factories in Russia, using modern equipment and in compliance with international quality standards.
Raw materials are sourced from the best plantations in Sri Lanka, India, China, Vietnam, and Africa. Afterward, they undergo careful blending, packing, and packaging at our facilities.
This approach preserves the natural taste and aroma of tea, while offering customers a variety of convenient formats: pyramids, sachets, and loose-leaf — for every occasion.

Why Niktea
🌿 Over 10 years in the market, with international expertise and recognition
🌏 A modern brand with a philosophy of lightness and harmony
🍃 Natural ingredients and balanced flavors
🏭 In-house production with full quality control
🎨 Stylish design and convenient formats for home, office, and HoReCa

Brand Philosophy
We believe tea is more than just a drink.
It is a way to slow down in the fast pace of life, notice the beauty of the moment, share warmth with loved ones, and feel inspired.
Every cup of Niktea is a small victory over routine, capable of making the day truly special.

Who Niktea is For

🍽 For the hospitality industry (HoReCa) — restaurants, cafés, hotels, and other establishments.
Niktea HoReCa offers a wide range of loose-leaf and bagged teas in convenient, technological, and informative packaging.
The rich flavor and aroma profile of the collection allows businesses to build a tea menu to match any cuisine and concept — from classic to signature.

🛒 For retail trade (Retail) — shops and supermarkets.
Niktea Retail stands out with stylish packaging, a variety of formats (loose-leaf, single-cup tea bags, and teapots bags), and harmonious blends.
The collection covers all the main flavors: classic black and green teas, flavored teas, fruit and herbal blends — for every taste and mood.