Red Bull

Red Bull is the global leader in the energy drink category and a brand that has created a whole culture around energy, sports, and ambition. Founded in 1984 in Austria, the company now sells its products in over 175 countries, with 12.1 billion cans sold in 2023. Red Bull’s revenue exceeded €11.6 billion, and the company employs over 15,000 people worldwide.

Production facilities are located in Austria and Switzerland, from where more than 60% of the products are shipped through a centralized logistics hub. This ensures high supply efficiency and consistent quality across all markets. Red Bull actively implements environmental standards: all cans are 100% recyclable, “green” energy is used, and the carbon footprint of logistics is continuously reduced.

Red Bull is not only a product but also a powerful media brand. It owns teams in Formula 1 (Red Bull Racing), football clubs (RB Leipzig, Red Bull Salzburg), produces extreme events, esports, and multimedia content. The brand has won prestigious awards such as Cannes Lions, Effie, and Red Dot, and is among the most recognizable in the world.